The Atlantic used it as an example of a major PR disaster and Greenpeace probably laughed and shook their heads. What is it? The social media protest by Greenpeace against Nestlé over concerns “that the palm oil used by Nestlé is driving deforestation in Indonesia.” Cue spoof ‘Take a Break’ ads and a flood of activists registering their concerns… Read More
UK Government gets serious with ID cards – uses YouTube
I had to laugh at these YouTube videos that the Identity and Passport Service are putting out at the moment (watch an example below). They are actually well made and try to get the basic information across. The campaign is also pretty tight with a lot of effort going into it. I’m not sure though,… Read More
INSIDE Powers First Contactless Public Transit Payments in Latin America
INSIDE Contactless, a leading provider of advanced, open-standard contactless chip technologies, today announced that its award-winning MicroPass® 4003 contactless intelligent payment processor is powering the MasterCard® PayPass™ contactless payment technology recently launched in Rio de Janeiro, Brazil. Housed in a convenient key fob form factor and employing a unique antenna design, the MicroPass 4003 is… Read More
Contactless smart card trial to run on Bristol’s buses
A trial of the use of contactless smart cards on Bristol’s buses could be the precursor to a wider rollout on the region’s transit network. Similar to London’s Oyster card scheme, passengers will be able to use their pre-paid card, which can accommodate up to £50 credit, to pay for each journey on buses in the city.… Read More
Contactless Intelligence news feed this week: Can contactless combat fraud?
All too often we focus on payment and transport as the main applications for contactless, but we shouldn’t forget the growing market in the identification and access control sector, where contactless and NFC can bring real benefits to both customers and implementers. The events industry is closely monitoring technological advancements, hoping that new solutions can… Read More
Think that social media is of no use to business? Watch this.
It’s funny, but the number of people in industry that dismiss social media or digital PR models as just ‘fads’ or ‘nothing that is of use to this industry’ is bordering on the insane. There is a blind belief that social media is of little or no relevance to B2B markets. Especially (it seems sometimes)… Read More
