It’s funny, but the number of people in industry that dismiss social media or digital PR models as just ‘fads’ or ‘nothing that is of use to this industry’ is bordering on the insane. There is a blind belief that social media is of little or no relevance to B2B markets. Especially (it seems sometimes)… Read More
Tamar Weinberg on How to get an Influencers Opinion
Tamar Weinberg, in her highly recommended blog – Techipedia – wrote a very interesting and relevant post yesterday. In her own words; “I contacted a number of influencers to see what grabs their attention. I selected influencers in all different “walks of life” and areas of influence, from the blogosphere to the power users of… Read More
Be aware. Unsolicited PR emailings are ‘spam’.
This is an interesting topic and its for those of you out there who send out press releases using an editor mailing database. You know who you are. It’s become ‘business-as-usual’ for many corporate PR departments (and more PR agencies that we’d like to acknowledge) to act as if this is ‘just-how-you-do-what-you-do’. Sadly – it’s… Read More
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