Germany luurves corporate publishing, it really does. This exclusive and exquisite below-the-line activity is pretty widespread amongst the corporations, big and small. Corporate publishing addresses internal audiences as well as external ones, it ranges from monthly magazines to anniversary books – and it is booming. We, too, love corporate publishing, and have been doing it… Read More
VIDEO: NMA’s take on the Google purchase of Motorola Mobility
The Taiwan-based company, Next Media Animation have created another one of their now (in)famous animation films. This time it’s about the purchase of Motorola Mobility by Google for $12.5 Billion. NMA spares no punches as the narration describes Motorola as a once mighty mobile giant who has lost its way and Google as a one-trick… Read More
Are you writing bullshit in your press releases?
How would you know? I’m talking about the use of buzz-words and jargon. Typical marketing speak and other phrases designed to confound the reader while at the same time making the release seem as though it has something coherent and meaningful to say. A German computer programmer has created a website that can measure whether… Read More
VIDEO: Samsung Semiconductor Global CIO Forum for Green Memory 2011
This video trailer was something that we did for Samsung Semiconductor for their Global CIO Forum for Green memory 2011 in April this year. It gives a nice overview about some of the speakers and the topic in question which was Green Memory Technology – a very important topic since the amount of CO2 emissions… Read More
Tamar Weinberg on How to get an Influencers Opinion
Tamar Weinberg, in her highly recommended blog – Techipedia – wrote a very interesting and relevant post yesterday. In her own words; “I contacted a number of influencers to see what grabs their attention. I selected influencers in all different “walks of life” and areas of influence, from the blogosphere to the power users of… Read More
This video is still highly relevant
And if you’ve seen it then you know why. But more importantly is how relevant it is to businesses. The main theme that we took from this for our clients is that selling today is now a result of listening – not talking – to customers. And it is just as relevant for B2B as… Read More
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