The ESP Magazine (edited by Veronica Atkins) is the publishing vehicle of the Endless Shelf Platform. The first edition of the ESP Magazine looks at some very exciting examples of retailers that are pushing the boat out when it comes to engaging their mobile-using customer base.
First off is a heidi.com shop in Switzerland. We invite you to read about this Swiss brand that has been catapulted into the centre of a multichannel retail whirlwind: it took 3 months, some six companies, lots of creativity and plenty of air miles between the persons involved to get a truly unique and innovative retail solution on its way.
German megabrand adidas is more of a veteran in the interactive signage arena. Their Virtual Wall is still a benchmark, so we wanted to remind our readers how a standard store wall became an ‘endless shelf’. It took vision and persistence, qualities that we will be reporting about from now on.
There is now an abundance of mobile phones and their owners who are eager to use them. Combine this with immersive technology along with companies who are willing to work on a first-class customer experiences and the result is a new, exciting relationship between retailers and customers. And not only retailers and their customers but also towns and tourists, universities and students…
Welcome to the ‘Endless Shelf’, where the digital screen becomes an entry point to a whole new world of connectivity. 2015 will, no doubt, bring new highlights in this emerging market.