Turkish mobile operator Turkcell and Microsoft Tag have unveiled a new mobile marketing service called MobilKod, built by Turkcell and leveraging Microsoft Tag’s mobile tagging technology. With this launch, Turkcell becomes the first mobile operator to extend the value of Microsoft Tag to provide an innovative campaign management service for marketers and advertisers. MobilKod provides… Read More
Turkish delight
It’s no surprise that Turkey has grabbed a considerable share of payments headlines over the years. Long before contactless technology was on the agenda, the nation was already the torchbearer for EMV smart cards, multi-application technology and a truly innovative approach to customer loyalty programs and the place to see it all in action. Without… Read More
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