Founded in 2006 and located in Malakoff in France, AIRTAG provides retail companies with the technologies (including NFC) required to convert their points-of-sale into interactive, connected and intelligent spaces in which to create customer loyalty and improve sales. They have  also just completed their second funding round from CM-CIC Capital Privé and its traditional investor Seventure Partners.

The goal of this financial contribution is to support AIRTAG in accelerating deployment of its AIRFID platform, launched eighteen months ago, with major retail companies (fast food outlets, supermarkets, convenience stores and petrol stations) and the first international roll-outs of NFC technology.

Following the early success of its AIRFID technology with leading retail companies, AIRTAG is accelerating the mass production of its solutions by setting up a production and support centre to cover large-scale deployment in France and internationally.

While 2010 saw a huge increase in Smartphone sales and the first commercial launch of its NFC solutions in France, AIRTAG is pursuing and intensifying its historic R&D work on NFC technology to fulfill a major role in the supply of secure mobile applications and position itself as a key player in the NFC ecosystem.

“With this new influx of capital, AIRTAG’s development as a recognized provider of technological point-of-sale solutions is accelerating and strengthening! We are speeding up our deployment and R&D capacity to consolidate our commercial positions in France and support the initial launch of NFC technology in various target regions, mainly Europe and the United States,” asserts Jérémie Leroyer, co-founder and CEO of AIRTAG.

“Through our investment, we expect to support AIRTAG’s growth in the long term and encourage the development of its international presence,” says Alexandre Azan of CM-CIC Capital Privé. “We are happy to reaffirm our commitment to AIRTAG, which has already proved its ability in becoming the European leader in Shopper Marketing technologies,” adds Valérie Gombart, member of the Board of Directors of Seventure Partners.

Today, the point-of-sale is undergoing a renaissance with new technology playing a vital role in the emergence of “Shopper Marketing” and proximity marketing. The challenge lies in identifying the customer and implementing new client routes to be followed in-store. With its AIRFID service platform and its PAD and NFC technologies, AIRTAG is offering manufacturers and brands, innovative solutions for virtual loyalty cards, discount vouchers and self-order services.