If you found the tweet “is only 11% of news on Google original reporting? Interesting blog from the Guardian today.” and the subsequent link to the blog in question, then you may be interested in this book by Nick Davies titled “Flat Earth News: An Award-winning Reporter Exposes Falsehood, Distortion and Propaganda in the Global Media”. A colleague in the PR industry called it a ‘must read’ and despite my cynical nature I was amazed at what I read. The term ‘churnalism’ really has meaning for me now and I see this as something that companies should be aware of when broadcasting their messages out there to the media. It has its good sides but comes with a very dark side. Great when its working for you but disastrous when it works against you. So if you’re in the PR and communications industry, or thinking about working in this sector, I recommend this book to gain an insight into how today’s media really works.
You can find the book on Amazon with ISBN-13: 978-0099512684