O2 launches UK’s first location-based mobile marketing via partnership with Placecast

O2 has become the first network provider to offer large-scale location-based mobile marketing in the UK, enabling brands to deliver relevant SMS and MMS to consumers. Starbucks and L’Oréal are the first brands on board for the six-month trial, which relies on consumers opting into the service to receive relevant messages dependent on their age,… Read More