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Tag: blablameter

July 26, 2011January 27, 2012 by Steve Atkins

Are you writing bullshit in your press releases?

How would you know? I’m talking about the use of buzz-words and jargon. Typical marketing speak and other phrases designed to confound the reader while at the same time making the release seem as though it has something coherent and meaningful to say. A German computer programmer has created a website that can measure whether… Read More

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