The annual Mercury Awards are an international competition honoring outstanding achievement in professional communications. Krowne Communications is being awarded a Gold Mercury in the “Magazin” category for “Einmalig 12”- Magazin der Bundesdruckerei. After the platinum econ award (Germany) and the spotlight award (US), this is the third award for this custom publication project.
Judging for the International MERCURY 2011/12 Awards represented the most illustrious, creative professionals in the public relations industry. Twenty-eight distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging from Canada, Chile, Europe, Hong Kong, Korea, Mexico, Singapore and the United States. Some of the elements considered in the judging process were: how effectively the material met the state objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category.
This year over 790 entries were received from 21 countries including Austria, Canada, Germany, Hong Kong, Italy, Japan, Korea, Luxembourg, Mexico, Morocco, New Zealand, People’s Republic of China, Poland, Portugal, Singapore, Spain, Switzerland, Turkey, the United Arab Emirates, the United Kingdom, and the United States.
Reni L. Witt, President and Founder of the MERCURY Awards stated, “The honor of the MERCURY award is a wonderful credit – a distinction to be very proud of. It’s a privilege to be in the company of others regarded internationally as the best in communication excellence. To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards.”
The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world’s only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.
- Platinum Award for Corporate Publishing (krowne.wordpress.com)