This video is still highly relevant

And if you’ve seen it then you know why. But more importantly is how relevant it is to businesses.  The main theme that we took from this for our clients is that selling today is now a result of listening – not talking – to customers.

And it is just as relevant for B2B as it for B2C.

We will continue to repeat that B2B is the new B2C; that customers now request B2B messages in a B2C format. This video goes some way to expanding upon this. Right or wrong, agree or disagree – this new medium cannot be ignored.

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