K R O W N E
Communicating Technology
The Innovating Trust podcast, launched as a listening exercise rather than a communications tool, has produced twenty-two episodes featuring experts from various sectors. It reveals the authentic beliefs of speakers through real-time conversations, highlighting the gap between technologists and decision-makers. The podcast fosters trust through familiarity, setting a standard for genuine discourse. Read More
The Quantum Space (TQS) transformed a communications consultancy’s approach by addressing the informational gap for sophisticated technology markets. By prioritizing architectural explanations over vendor announcements and adopting a multi-format model, TQS reinforces the coherence needed in B2B content. It illustrates the consultancy’s methodology and enhances client support in strategic communications. Read More
Social media has become vital for B2B marketing, yet its role differs from B2C approaches. While B2B must focus on credibility and long-term relationships, some consumer strategies—like video content and employee advocacy—can be effective. Companies should prioritize thought leadership and align social media goals with business objectives for sustained growth. Read More
Interesting video from Simply Zesty, a UK-based online PR and social media firm, who has put together a cool little film based on social media-related figures for the UK. See it below.
There’s a great post on Executive Gov.com by Camille Tuutti that starts by saying; “Chairman of the Joint Chiefs of Staff Adm. Mike Mullen has released his social-media strategy, which details goals of increasing interaction with Twitter and Facebook followers and identifying new social-media platforms to use.” You can read Camille’s post here (it’s worth it). Go… Read More
I had to laugh at these YouTube videos that the Identity and Passport Service are putting out at the moment (watch an example below). They are actually well made and try to get the basic information across. The campaign is also pretty tight with a lot of effort going into it. I’m not sure though,… Read More
K R O W N E 