China Unicom Adopts SIMpass for Mobile Payments

China Unicom Beijing Branch and Beijing Municipal Administration and Communications Card Co. (BMAC) have jointly launched a new mobile payment service using Watchdata’ SIMpass™ technology.

The China Unicom “All-in-One Mobile Card” service comes with a custom-made mobile phone, which integrates the SIMpass™ antenna at the back of the phone, enabling its subscriber to use the handset as a multi-application BMAC card when tapping it onto the contactless readers at public buses, subway, taxis and retail stores.

Users are also able to check their balance and payment transaction history via the STK menu, text message or the hotline provided by China Unicom. They can top-up the BMAC account via cash at BMAC’s kiosks or over the air. In near future, top-up via bank card or loyalty points will be available as well.

China Unicom Beijing branch has 1 million mobile phone users. There are 30 million BMAC cards in circulation now.


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