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Communicating Technology
Social media has become vital for B2B marketing, yet its role differs from B2C approaches. While B2B must focus on credibility and long-term relationships, some consumer strategies—like video content and employee advocacy—can be effective. Companies should prioritize thought leadership and align social media goals with business objectives for sustained growth. Read More
The integration of AI in marketing communications enhances efficiency, personalization, and data-driven decision-making, but lacks creativity and emotional intelligence. Experienced marketers should adopt a hybrid approach that combines AI’s strengths with human insight for effective strategy development. Read More
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